Surely this is the most inane first line of any article written in 2009? Late 2009, no less.
Book publishers are learning to love the Web. They have to.
- Publishers Try to Learn to Love the Web – Business Week article about publishers experimenting online
2 responses so far ↓
Brian O'Leary // Sep 27, 2009 at 7:39 am
And we wonder why BusinessWeek is for sale.
Jeanette McLeod // Sep 28, 2009 at 2:28 am
Completely agree Kassia – this is an inane comment. Some of us independent publishers are embracing the web and using it to bring books to life. Why settle for a PDF when ebooks can be so much more – like animated illustrations, read along to the audio as the words highlight, click on a word to hear it spoken, interactive quizzes and games, realistic automatic page turning. The web allows us to bring books as a new reading experience and make it fun too.