In which a very smart man says it better than we ever could:
One of the things we’re doing the best, I think, is engaging with our audience, and listening. Publishing is a very insular industry, where insiders are constantly talking to each other, but very rarely do they actually talk to or listen to the actual end customer: the reader. There have traditionally been some very valid arguments as for why this is the case, but as digital media democratizes the world more and more, those arguments become much less convincing or even relevant.
Tor.com is one way in which we’re talking directly with readers, listening to what they have to say, and we’re finding out a lot about them. And I do mean a whole hell of a lot—some of the very dearly-held assumptions of the publishing industry really don’t hold much water with the reading public, and it’s very sobering to compare and contrast what I see and read every day on Tor.com in particular and the internet in general with what I see and hear from within the walls of the Flatiron building.
- Interview: Pablo Defendini: Awesome interview with an awesome guy!