The BS team spent the first full day of 2008’s Book Expo America watching booksellers, publishers, agents, authors, and everyone else get religion. In 2006, Don Tapscott, author of Wikinomics, spoke to what should have been this crowd about the future and how the publishing business needed to move forward quickly…sadly, Tapscott spoke a [...]
Marketing For Introverts
BEA 2008 - Basic Web 2.0 Takeaways
May 30th, 2008 · 8 Comments
File Under: Marketing For Introverts · Perennials
Life On Venus: Authors Do Market
May 21st, 2008 · 25 Comments
Dan Green is one of my favorite bloggers — smart and provocative — even though we see the world from very different perspectives. I would rather read a 1000 of his words over 10 of most bloggers, even when he takes exception to one my recent comments, one where I was baffled about authors who [...]
File Under: Marketing For Introverts · Perennials
Not A Formula For Success
May 12th, 2008 · 25 Comments
Once there was an author who wrote a book. He (though he could have been she) sent the book to his editor who cried at the beauty of the words and published the book and the people bought this book and declared it a thing of wonder and the book was deemed an American Classic [...]
File Under: Marketing For Introverts · Perennials
BS, Lazy
March 31st, 2008 · 4 Comments
It is rare that I hear something on the radio that makes me go “Yeah, tell it like it is, sister” (okay, brother), but there was a great story on the Marketplace Morning Report last Friday about social networks and mailing lists and who owns your list. If I were a better person (I’m not), [...]
File Under: Marketing For Introverts
The Art of Conversation
March 10th, 2008 · 5 Comments
I’m still trying to create some coherence from this year’s SXSW Interactive Festival. Lots of ideas coming in, very few coming out. I think there’s a high level meeting happening in my brain. Presumably, the neurons will let me know when it’s time for me to get involved. In the meantime, one quick thought about [...]
File Under: Marketing For Introverts · Perennials
The Myth of Sisyphus
March 4th, 2008 · 8 Comments
While I wait patiently for the kind folks at Hatchette to send me a Sony eReader (surely I am the next logical step in their process), I am thinking about the myth of Sisyphus. You recall it, of course: Sisyphus mails tons of ARCs and press releases to a closely guarded mailing list, only to [...]
File Under: Marketing For Introverts
Blogging In The 21st Century
February 25th, 2008 · 17 Comments
I swear this is going to be my last TOC 2008-related post*. There is one more topic that has been rattling around BSHQ and, well, it’s time to get it out in the open. Blogging. It’s good, it’s bad, it’s ugly, and it’so misunderstood. We need have some frank discussion.
There is no such thing as [...]
File Under: Marketing For Introverts · Perennials
A Little Friendly Bragging
January 28th, 2008 · 11 Comments
One of the privileges of being me (as opposed to one of the privileges of living with me) is that I have brilliant, smart, creative friends. And I don’t brag about them (brag on them? I am told this is proper English, but my people don’t speak this way) often enough. And I should. So [...]
File Under: Marketing For Introverts
Commercial Thoughts
December 3rd, 2007 · 2 Comments
Thanks to the magic of TiVo, I rarely see commercials these days. In fact, I am at the point where a commercial is a wondrous thing: Oh look, I think, someone is trying to sell me something. Serendipity is a great thing. Every now and then I’ll mess up on the fast-forwarding and discover that [...]
File Under: Marketing For Introverts
HarperCollins Author Assistant: Publisher Marketing Done Right
November 28th, 2007 · 4 Comments
A few months back, HarperCollins launched its “Author Assistant” project (example here. In a nutshell (meaning, yes, I’m going to get into more detail in a few paragraphs), the service allows HC authors to easily build dynamic web presences with a smattering of Web 2.0 features that allow for community building.
Authors must be active participants [...]
File Under: Marketing For Introverts · Square Pegs