Marketing For Introverts

The Publicity Paradox

February 23rd, 2010 · 12 Comments

Today, we welcome back author Pam Jenoff, who wrote a great article for Booksquare called “A Rose By Any Other Name: Has Genre Become Irrelevant?”. Today, Pam explores publicity challenges facing authors, including shifts in world of literary agents as they develop programs to help authors in the wild world of publicity. As you’ll see, […]

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More on Joining the Conversation

June 16th, 2009 · 15 Comments

The first thesis of The Cluetrain Manifesto is “markets are conversations”. Stretch, twist, transform, voila!: books are conversations. I was reminded of this last week as fragments of a Twitter discussion caught my eye: a reader and bookseller (both located in different states) engaged in a conversation about buying from local booksellers. The reader noted […]

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Commercial Break: Twitter and Tweet Camp

June 10th, 2009 · 2 Comments

While it can seem like the move to digital is the only topic consuming publishing industry, online marketing has resurfaced as a trending topic. Once the province of display ads (with a few wild experiments with the evil pop-ups!), online marketing is now, for better or worse, all about social media. Your MySpace, your Facebook, […]

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PubWest Workshop: Thoughts on Social Networking

November 15th, 2008 · 24 Comments

I cringe a little when I hear that someone is “working on a viral campaign” for a product or service. I see viral marketing as taking a fingers crossed approach to marketing — hoping that you’ve created something cool enough that others will want to pass it on to their friends — while social networking […]

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BEA 2008 – Basic Web 2.0 Takeaways

May 30th, 2008 · 8 Comments

The BS team spent the first full day of 2008’s Book Expo America watching booksellers, publishers, agents, authors, and everyone else get religion. In 2006, Don Tapscott, author of Wikinomics, spoke to what should have been this crowd about the future and how the publishing business needed to move forward quickly…sadly, Tapscott spoke a large […]

File Under: Marketing For Introverts · Perennials

Life On Venus: Authors Do Market

May 21st, 2008 · 36 Comments

Dan Green is one of my favorite bloggers — smart and provocative — even though we see the world from very different perspectives. I would rather read a 1000 of his words over 10 of most bloggers, even when he takes exception to one my recent comments, one where I was baffled about authors who […]

File Under: Marketing For Introverts · Perennials

Not A Formula For Success

May 12th, 2008 · 28 Comments

Once there was an author who wrote a book. He (though he could have been she) sent the book to his editor who cried at the beauty of the words and published the book and the people bought this book and declared it a thing of wonder and the book was deemed an American Classic […]

File Under: Marketing For Introverts · Perennials

BS, Lazy

March 31st, 2008 · 4 Comments

It is rare that I hear something on the radio that makes me go “Yeah, tell it like it is, sister” (okay, brother), but there was a great story on the Marketplace Morning Report last Friday about social networks and mailing lists and who owns your list. If I were a better person (I’m not), […]

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The Art of Conversation

March 10th, 2008 · 5 Comments

I’m still trying to create some coherence from this year’s SXSW Interactive Festival. Lots of ideas coming in, very few coming out. I think there’s a high level meeting happening in my brain. Presumably, the neurons will let me know when it’s time for me to get involved. In the meantime, one quick thought about […]

File Under: Marketing For Introverts · Perennials

The Myth of Sisyphus

March 4th, 2008 · 8 Comments

While I wait patiently for the kind folks at Hatchette to send me a Sony eReader (surely I am the next logical step in their process), I am thinking about the myth of Sisyphus. You recall it, of course: Sisyphus mails tons of ARCs and press releases to a closely guarded mailing list, only to […]

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