The Price Of Books
The first rule of car buying, other than don’t buy a lemon, is that only a fool pays sticker price. Everybody knows that is only the starting point in a long, irritating (“let me check with my manager”) negotiation. Actual prices are often the result of how much the retailer pays versus how much they need to bring in to make a profit. We recently had a conversation where we discussed the rather quaint notion of MSRP — wherein the MSRP was a wink, wink, nudge, nudge concept. The publishing industry likes to put prices — MSRP — on every […]
