Author name: Kassia Krozser

Thoughts on Transmedia Storytelling, or, Is It Right for Every Story?

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In last week’s post, I noted some of the questions our South by Southwest panel received from the audience. One, in particular, needed more time and space to address: what’s the deal with publishing and its slow adoption of transmedia storytelling, a concept that includes some types of enhanced ebooks. According the person asking the question (and a few on Twitter), everyone wants it. I don’t believe it is true that everyone wants publishing to leap into transmedia storytelling. If every story were multi-arc, multimedia, multi-point of entry, multi-everything, that would be akin to a diet of all reality television […]

Non-Traditional Publishing

SXSWi 2010: Themes and Thoughts

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And it happened. Traditional book publishers were out in force at South by Southwest Interactive this year. I was pleased to see so many stepping outside the publisher bubble and into the crazy interactive bubble. I was even more pleased by the breadth of sessions my compatriots attended. Foursquare tells all, my friends! I don’t attend South by Southwest for “aha” moments, though I’ve had them. I tend to soak up zeitgeist, themes, and trends. Many of the ideas I note below are not unique to this year’s festival. I’d say most have been simmering along for a while. This

Square Pegs

The Daily Square – Silver Lining Edition

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Today’s links of interest: Publisher’s Headache Worsens over Author DisputeOur love for Sarah Weinman knows no bounds. Also, great article. Macmillan CEO John Sargent on the agency model, availability and priceJohn Sargent takes the bold step of responding on current ebook issues. Now, the big step: either responding to the comments or tasking someone to speak for him. Love that publishing people are finally making statements, but it has to be a conversation, it has to address (legitimate) questions. Book Publishing in the Digital Age: A Reality CheckThink he underestimated the Frankfurt prices.

The Daily Square

The Daily Square – Gene Autry Edition

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Today’s links of interest: Random House Sets Up Videogame TeamThis is interesting, especially the part where there’s a dedicated in-house team. Music biz back to playing the bluesOn the changing patterns of consumer behavior. Book optioned by ‘Avatar’ director is haltedOr, Hiroshima by Charles Pellegrino has been pulled due to questions about the accuracy of some of the information. Publishers Weekly Winces as Reed Sells Two TitlesWow. Things are moving over at Reed. It looks like the fate of Publishers Weekly may be decided very soon.

The Daily Square

Tools. Change.

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My mark of a good conference is how I feel when it’s over. It’s a given that I’ll be exhausted (I am an introvert after all), so the test is whether or not I’m inspired to do something. Read, write, create, think. This is how I felt at the end of this year’s Tools of Change conference. Ready to roll. There are a lot of of conferences focused on the changes facing publishing. Some might say too many, but I disagree. Over the next few decades, we will see all sorts of shifts in publishing, and these conferences — which

Square Pegs
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