Non-Traditional Publishing

Monday, March 21, 2011 was a big day for publishing. On one hand, we have author Barry Eisler announcing he turned down a two book, $500,000 deal. On the other hand, we learned that super-hot indie author Amanda Hocking is shopping a new series, with a price tag climbing above $1 million for worldwide English language rights. Needless to say, the ensuing discussion has been awesomely full of punditry and speculation. Thus, me! If I do not offer my two cents, then I will surely be kicked out of future publishing cocktail parties. After all, I must have thoughts on […]

Today, we welcome the genius Brett Sandusky, chief provocateur behind Publishr, a site focused on exploring the issues behind new publishing business models and challenges. A few weeks ago, Brett announced plans for a new publishing, er, Publishng project. Today, he expands upon his vision: Let’s start at the beginning: what is Publishr? Publishr is many things, but first and foremost it is a blog containing a collection of essays about the future of the publishing industry as we forge ahead into what many see as uncharted territory.

In last week’s post, I noted some of the questions our South by Southwest panel received from the audience. One, in particular, needed more time and space to address: what’s the deal with publishing and its slow adoption of transmedia storytelling, a concept that includes some types of enhanced ebooks. According the person asking the question (and a few on Twitter), everyone wants it. I don’t believe it is true that everyone wants publishing to leap into transmedia storytelling. If every story were multi-arc, multimedia, multi-point of entry, multi-everything, that would be akin to a diet of all reality television

Be careful what you ask for, because you just might get it. Consumer expectations will rise if prices do Over the weekend, we rode a rollercoaster as Macmillan laid out its demands for ebook pricing to Amazon, and Amazon responded by pulling (nearly) all Macmillan titles from its store. Late Sunday, Amazon announced they would “capitulate” to Macmillan’s demands on pricing. It almost goes without saying that this will be the go-forward model for all major publishers, and maybe their independent brethren as well. Publishers have gotten what they want.

Short answer: nobody knows. Longer answer: the magic elixir publishers are injecting into ebooks in hopes they will entice people to pay higher prices. As you might guess, I am a bit of an “enhancement” skeptic. I have a few reasons. First, they feel like an attempt to skip the walking phase. Right now ebooks are crawling, technical quality-wise, and enhanced ebooks will be (theoretically) leaping and pirouetting. Second, what is being proposed in some publisher statements sounds a lot like standard print material (reader guides) and marketing fluff. Finally, I’m not sure readers are clamoring for enhanced ebooks as

As you might imagine, I am still dissecting the past few months, and today I want to focus on business model. Some of this might seem antithetical to how publishing does business (I actually don’t think so, not if you think about it). It will definitely make some people uncomfortable because it links the actual success of a book to aspects of compensation. Not every part of the model needs to be applied in every instance, but it’s worth considering the merits and possibilities, even if you ultimately choose another path. Successful digital publishers have been largely limited to genre

This week’s publishing industry debate started when the Wall Street Journal covered Sourcebooks’ release strategy for Bran Hambric: The Fairfield Curse. The article contained some blunt discussion about why the publisher chose to delay the ebook and why others are doing the same. This peek behind the curtain didn’t sit will with readers, exposing tensions that really do need to be exposed. As I write this, I am loading my Kindle in anticipation of a cross-country flight. American Airlines apparently wants to charge me for every bag I check (and, whoo hoo!, I got to use my own ink to

Last week, the Internets were treated to a rather whiny post from an author who felt that agents were the only thing standing between her and literary greatness. The truth of the matter is that it’s a tough business out there, and sometimes it takes talent plus a little something extra to get your work noticed. Sometimes it takes thinking outside the box. Over the past few years, we’ve had the special privilege of meeting some authors who not only exhibit incredible talent, but also the ability to connect with readers — in a huge way — through non-traditional means.

[BS: Today we bring you a guest post from Joanna Penn, from The Creative Penn blog. As publishing changes, we’re seeing increased overlap between worlds that previously seemed like publishing silos. Where do you fall in the quadrant?] There have been a few posts in the publishing blog world recently that seem to set certain groups against each other. There was #agentfail, Victoria Strauss’ response to self-publishing positivity and Indie Author’s defence of self-publishing, amongst many others. But despite our differences, we are still a community of people who love books, love writing, and love creativity. We may sit in

It should come as no surprise that a group of enterprising Amazon customers have joined together to boycott Kindle books priced about $9.99. I’ve been holding my own private boycott for months now, for reasons stated at great length (sorry, Christopher Moore, you were an unwitting catalyst and victim, though another author was a winner). It’s curious that it has taken so long for this protest to form; then again, it seems to a lot of us that Kindle edition prices are creeping up. Boycotters are buying books from your competitors while leaving yours in the virtual shopping cart. Maybe