Competing for Eyeballs: Reading in the 21st Century
There is no doubt we live in a time of change. Last week, I wrote that it’s never good for an industry when its customer base changes faster than the business model. It’s even more dangerous when you assume your product is recession-proof, technology-proof, distraction-proof. I was reminded of this again when I read David Ulin’s Los Angeles Times piece about the difficulty of shutting out the rest of the world and finding the time to engage in deep pleasure reading. He calls it “The lost art of reading”. I call it a shot over the bow.
