The Daily Square – Goin’ To Acapulco Edition
Daily links from booksquare: booksquare
On Visions of the Future
The barriers to entry in the book business get lower each year. There are thousands of independent publishers and even more self-publishers. These players will soon have the same access to readers as major publishers do, once digital distribution and print-on-demand technology enter the mainstream. When that happens, publishers will lose their greatest competitive advantage: the ability to distribute books widely and effectively. Those who publish generic books for expedient purposes will face new competitors. Like the music companies, some of those publishers may shrink or die. Many categories of books will be subsumed by digital media. Reference publishing has
The Daily Square – Goodnight, Irene Edition
Daily links from booksquare: booksquare
The Daily Square – The Man Who Sold The World Edition
Daily links from booksquare: booksquare
Why Publishers Should Blog
Let us begin with synopses and cover copy: both are fine bits of information that only begin to convey the character of a book (although cover copy sometimes lies!). These snapshots of information are nice, but, well, not prime examples of great writing about books. Publishers are bizarrely hands-off when it comes to talking about their products. If there’s one thing we know about today’s online market, it is that, collectively, they do not respond well to packaged marketing pitches or the absurdly inauthentic public relations voice. So many publishers treat the copy on their websites like it exists in