The Daily Square – Mega Bottle Ride Edition
Daily links from booksquare: booksquare
Simple Consumer Psychology
The beauty of the various entertainment industries is that there are many parallels to be drawn. Despite their apparent differences — sound, pictures, and words — are built on common distribution methodologies, they use the same accounting principles as their base (tweaking as necessary), and they make the same mistakes. As noted about a gazillion times, the music industry completely lost control of the online music market. Given the size and portability of music, it made sense that songs would be the first major non-hyperlinked phenomenon of the Internet age. When faced with the chance to take the lead, to
The Daily Square – Johnny Appleseed Edition
Daily links from booksquare: booksquare
Are Libraries “Free”?
I was reading comments on a blog and paused over one that said that libraries are “free options” in the book world. Over time, that idea roiled around in my little brain. Are libraries really free? ‘Cause if they are, then, wow, finally there’s something in this world without a catch. It is time that we all become activists for reading. Libraries are free only in the sense that it costs nothing to borrow a book. As long as you return it within the proscribed time. If you’re late, you get to pay a fine. Whether or not another patron
Reaching Readers: The Door-to-Door Theory
I have been thinking a lot about about advertising lately. I have decided, much against my natural skeptical instinct, to accept the theory that it works. This despite the obviously flawed quality and rather obscure messages. Yesterday at the gym, I saw four commercials in a row…and not a single, clear, understandable explanation about the purpose of the products being advertised. Generic ads make readers feel like numbers. Though, after a day’s consideration, I have determined that the Council of Meadows has banded together with the Association of Shorelines to extol the virtues of both. I have long believed that
On Better Ways To Get Groupies
It’s not even as if writing is that glamorous. You sit alone for hours on end honing your deathless prose, go days without really talking to anyone and, if you’re very lucky, within a year or so you will have a manuscript that almost no one will want to read. Your friends and family will come to dread requests for constructive feedback – which they know really means just saying, “This is far better than Amis or McEwan” – and if, by some small chance, you do land a book deal you will spend the week of publication wondering why