Social Media Thunder: The Gary Vaynerchuk Interview

July 10th, 2008 · 3 Comments
by Kassia Krozser

So, okay, it’s street date for your book and you’re 35,000 miles above ground and out of touch with your audience. What to do? Send a quick “hey, it’s available on Amazon” post to Twitter and turn off your cell phone for the duration of the flight. That’s what Gary Vaynerchuk did.

There’s a reason that the entire BS team loves Gary V. He lives what we preach: books, social media, and wine. Gary, who has just published his first (and highly recommended!) book 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, married his passion for wine with a willingness to build a dedicated, engaged worldwide community.

And when he landed that fateful release day? Top 30 with a bullet.

We’re excited to bring you our interview, conducted by BS correspondent Kirk Biglione, with Gary (pour yourself a glass of bubbly; it’ll enhance the experience). We’re equally excited to use this opportunity to announce our new project: Booksquare University. This podcast is the first in a series introducing BSU. This online workshop will help you understand the crazy world of social media…and how it can work for you and your books!


Links from the podcast:

File Under: Podcasts · Square Pegs

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