It was only a matter of time before the big guns realized this Internet thing was more than a passing fad. Last week, Rupert Murdoch got religion; this week, it’s the venerable Associated Press. As always, this type of epiphany (which we learned, much to our surprise, is a concept invented by James Joyce. Also run-on sentences.) was accompanied by a gaggle of financial forecasters. The first human on Mars will be part of a marketing team looking to develop its rich resources.
Most of you are smug in your comfort zones. You play by the rules of “fair use”. You are a good egg. But you like to stay informed and it’s good to know what’s going on in the big bad world of online licensing and other revenue streams:
“The need for online licensing is clear,” [Tom] Curley said during a speech at the meeting in the Masonic Auditorium, attended by member publishers, editors and broadcasters. “For The Associated Press to endure during this digital transition, we must be able to preserve the value and enforce the rights of our intellectual property across the media spectrum.”
