S&S: Coming To A Cellphone Near You
We are, quite understandably, enthusiastic about the idea of publishing giants using new technology to reach readers. Simon & Schuster, or rather Simon & Schuster Spotlight Entertainment (makes one wonder, no?), has officially entered the cell phone promotion market. The new program will send text messages, excerpts, cover art, and whatever else fits on a cell phone to subscribers. Initial content will be geared toward women (He’s Just Not That Into You: The No-Excuses Truth to Understanding Guys – seems like a perfect fit, doesn’t it?). S&S has partnered with a company called MobileSidewalk to push the content to cellphones, […]
