That Lad Word
Lad lit, if anything, should be considered something of a minor miracle. It has died and been resurrected so often, surely there are mystical forces behind its scenes. Especially given its relatively short existence. But despite its tenacious grip on life (we imagine it to be a bit like the ants that won’t quit, even when it’s quite obvious that we have superior technology and powerful motivation), lad lit is apparently not really grabbing the male reader by the…well, at all. We understand the need for neat marketing terms. Honest. But from our vantage point (Pasadena), no man calls himself […]
