Best American Fantasy: A Look Behind The Scenes

October 30th, 2007 · 1 Comment

BS: One day back from vacation and already leaning on guest posters to make it through the week! We are privileged to know the uber-charming Matthew Cheney, proprietor and wiseacre behind The Mumpsimus, a favorite way to waste time — and Matt, generous man that he is, hooked us up with a copy of Best […]

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Jane, Now More Than Ever

September 13th, 2007 · 2 Comments

[BS: The great thing about Jane Austen fans is the myriad of reasons they come to Jane. Some come for the clothes, stay for the satire. Others seek the social skewering but discover the empathy. And, yeah, there a few who figure if it’s good enough for Colin Firth…. Today, we welcome Laurie Viera Rigler, […]

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Pattern Recognition

August 15th, 2007 · 5 Comments

BS: Ah, Summer. The living is easy. Especially when you can get someone else to write while you’re, well, talking on the cell phone and land line and emailing and IMing and all the stuff that goes with a busy day. Today, we bring you Katharine Weber, author the great novel Triangle. In what can […]

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The More Things Change

August 7th, 2007 · 11 Comments

[BS: Yesterday, we talked about genre and reaching readers. Today, we have one of the authors discussed in the post. Please welcome Nicola Griffith, author of Always as she talks about the challenges — and then some — of living with a single character over the course of many books. Needless to say, this is […]

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A Rose By Any Other Name: Has Genre Become Irrelevant?

July 30th, 2007 · 34 Comments

[BS: How a novel is marketed often signifies how it is perceived. And, as we all know, genre designation does not necessarily adequately capture the essence of a book. Today, we bring you Pam Jenoff, author of the gorgeous The Kommandant’s Girl, who has experienced the ping pong nature of genre designation firsthand (and survived […]

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The Scent Of A Book

November 2nd, 2006 · 4 Comments

Despite the social whirl that was BookExpo America, we made it a point to attend the bash thrown by Unbridled Books. They have been nothing but kind in their sharing of books, and we thought to repay this generosity by, well, eating their food and drinking their wine. Hmm, sounds like someone got the short […]

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The Niche Rises Again

October 10th, 2006 · Comments Off on The Niche Rises Again

Yesterday’s news was all doom and gloom about the state of the independent bookstore — an entity that has been under siege since the dawn of the first superstore. We do not pretend to know the laws of economics (except to have a vague comprehension that projections always seem to be off for reasons nobody […]

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How Not To Start A Book Club

October 3rd, 2006 · 3 Comments

Possibly one of the most fascinating things going on this week (yes, back from vacation and ready to go) is the story of Borders and its online book club. After sitting on the sidelines for about ten years, the retail giant has decided it’s about time to go with a little book club love. Alas, […]

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Analyzing Penguin’s Marketing Strategy Because We Can

September 8th, 2006 · 2 Comments

We are admittedly a bit a slow side this morning — the coffee maker is taking its sweet time, the slacker! — so perhaps we’re completely missing the punch line here. But we doubt it. See, Penguin is seeing a return to the magic of serialized novels as a way to build online buzz. Naturally, […]

File Under: Books/Mags/Blogs · Marketing For Introverts

How To Sell A Book

September 6th, 2006 · Comments Off on How To Sell A Book

The BS household is celebrating a return to a life of DSL and electricity today. It is a thrilling, thrilling morning. You don’t realize how much you depend upon, oh, lights until you don’t have them. Turns out they’re quite useful, and the little pluggy thing that goes into the laptop serves a purpose. It […]

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