Commercial Break: Twitter and Tweet Camp

While it can seem like the move to digital is the only topic consuming publishing industry, online marketing has resurfaced as a trending topic. Once the province of display ads (with a few wild experiments with the evil pop-ups!), online marketing is now, for better or worse, all about social media. Your MySpace, your Facebook, your Twitter. Just as when the blog craze hit (remember when everybody had to have one, even if the reason wasn’t clear?), social media mania is filling the halls of the publishing business. It’s not a bad thing. Because, social media (and marketing) is, at

Marketing For Introverts

The Daily Square – Pyramids Edition

Todays links of interest: Google Enters the Ebook MarketAt Dear Author, Jane contemplates the entry of Google into the book market and what it means. Soapbox: How to Be A Great Local AuthorThe scary part of reading this is that, one suspects, each commandment is based on a true story. BookCamp Toronto reportPost BookCamp Toronto, Liza Daly wonders why we aren’t hearing more questions about how to make the digital process better and less expensive.

The Daily Square

The Daily Square – By this River Edition

Todays links of interest: Why Write Books?Elisabeth Eaves reviews BookExpo 2009 for Forbes. Yes, she answers the central question. Worldwide Seizures of Pirated BooksWow. Here’s the Future? (Random BEA Thoughts, Part V)Chad Post wraps up his BEA wrap-up. Highly recommended reading. All five parts. There will be a test. Former RIAA CEO Rosen Talks NapsterHilary Rosen speaks. Mistakes were made.

The Daily Square

The Daily Square – Whatever Works Edition

Todays links of interest: BEA and everything afterEight cheers for Brian O’Leary. Change is hard, change hurts, change can be wonderful. It’s one thing to talk about it — it’s another to actually roll up our sleeves and figure out how to do it! Harlequin Art Exhibit, NYC 5/29/09 – a set on FlickrSo, so cool! BookExpo ‘09: A Whirlwind of Fun + WorryKat Meyer offers a thoughtful round-up of BookExpo 2009. Loving all these voices and perspectives.

The Daily Square

The Daily Square – Neighborhood #1 Edition

Todays links of interest: Bringing Corn to the Chickens (Random BEA Thoughts, Part II)At Three Percent, Chad Post offers a two parter (more to come?) wrap-up of BEA 2009. A slightly different perspective. In a good way. Ask a Correspondent – BooksThe Daily Show correspondents respond to a viewer question about the books they read. Catching Fire by Suzanne Collins 2009Nice. ARC from BookExpo 2009 already available on eBay. We eat our own?

The Daily Square

The Daily Square – Slash Your Tires Edition

Todays links of interest: BookExpo America 2009: Tina, Harry the CEOsWe want to be positive and joyous, but some of the CEO comments make us wonder if, oh, the CEOs are ever exposed to real readers. Just a question. Harlequin’s manly masterpiecesCoverage of the Harlequin Cover Art show — was so disappointed that we didn’t make the opening. BEA 2009: Book Reviews 2010 Panel ReportEdward Champion attended the book reviews panel at BEA and notes the lack of passion in the conversation — a favorite topic of ours. And a continuing theme.

The Daily Square

BEA 2009: A Bit of Deja Vu All Over Again

It is perhaps telling that I left BookExpo America 2009 with the same feeling I had in 2006. And 2008. This time, however, there is also a layer of optimism, the product, actually, of the Publishing 3.0 presentation from the Los Angeles Times Festival of Books. It’s too big for a nutshell, so hang on for bit. I’m sure I’ll bring it all home. Things that make sense in one bubble might not make sense in another. This year’s theme was Big Ideas. I didn’t see any (unless forgoing a booth in favor of a meeting room is a Big

The Future of Publishing
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