Booksquare

I cringe a little when I hear that someone is “working on a viral campaign” for a product or service. I see viral marketing as taking a fingers crossed approach to marketing — hoping that you’ve created something cool enough that others will want to pass it on to their friends — while social networking […]

So, last week there were two big announcements in publishing. The first, of course, was the Google Book Search settlement, which received a huge amount of attention (a trend continuing to this week — it’s that big!). The second was an(other) announcement from Random House that they’re messing around with ebook and digital content royalties. […]