Because We Haven’t Ranted About Marketing in Days
First, we have to say that we believe there was no need to turn a fine book like The Polar Express into a movie. Film could add nothing to the experience. Second, we want to mention that our first encounter with the movie’s trailer left us unsettled and not the least bit intrigued. It wasn’t much of a surprise to discover it, well, tanked with most people. What, you say, can’t you at least give it a chance? No, not in this instance. In order to recoup just the production costs, the movie would have to gross somewhere in the […]
