The Daily Square – Read It In Books Edition
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PubWest Workshop: Thoughts on Social Networking
I cringe a little when I hear that someone is “working on a viral campaign” for a product or service. I see viral marketing as taking a fingers crossed approach to marketing — hoping that you’ve created something cool enough that others will want to pass it on to their friends — while social networking means that you take an active role in cultivating and maintaining relationships with your friends, customers, fans, and other interested parties. To me, it’s the difference between passive and proactive action. Social networking is not a magic new concept. If anything, it’s a return to
On Markets and Perception
At the 26th Story blog (HarperStudio), Seth Godin talk about the fundamental shift in thinking necessary for the publishing industry to move into the future. The market doesn’t care a whit about maintaining your industry. The lesson from Napster and iTunes is that there’s even MORE music than there was before. What got hurt was Tower and the guys in the suits and the unlimited budgets for groupies and drugs. The music will keep coming. Same thing is true with books. So you can decide to hassle your readers (oh, I mean your customers) and you can decide that a
The Daily Square – Cruel To Be Kind Edition
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The Daily Square – People Get Ready Edition
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