Chelsea Green And The Great Big Mistake
Here we are in 2008 and Chelsea Green, a small publisher, took a chance. It thought, “Hmm, offer an exclusive window to Amazon for our new book on Barack Obama, or choose broad distribution? We choose Amazon, and Amazon alone.” Which, of course, angered all the other booksellers in the world, the booksellers who see Amazon as both usurper and competition. It was a calculated risk that smacks of someone forgetting to carry the ones. On paper, this probably seemed brilliant. Amazon has great distribution. By working with BookSurge, a division of Amazon, print runs could be managed. The problem, […]
