Author name: Kassia Krozser

On Self-Evident Truths

By •

Still, editors and editing will be more important than ever as the Internet age rockets forward. The online world is not just about millions of newborn writers exulting in their powers. It’s also about millions of readers who need to sort through this endless universe and figure out which writers are worth reading. Who is going to sort out the exceptional ones? Editors, of some type. Some smart group of people is going to have to separate the wheat from the chaff. And the more refined that separation process is, the more talent — and perhaps more training — will […]

Quote of the Week

Embargo vs. Event, or, Why The New York Times HP Review Didn’t Matter

By •

While a goodly number of world spent the weekend reading the final installment in the Harry Potter series (do you want to be caught uninformed the next you venture out in public?), others spent the weekend debating…embargoes. Not the political kind, the literary kind. Unlike traditional book embargoes, the release of the final Harry Potter was an extraordinary event. Generally, literary embargoes are not especially polarizing issues. They are designed to create a false sense of importance around a book — by pretending that the contents are so completely mind-blowing that the consumer must purchase the book in order to

Square Pegs

Book Tours: Finally, Someone Makes It Easy For Everyone

By •

Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like. A multi-pronged approach increases the breadth and depth of information for readers. When I last saw Kevin Smokler, it was a crowded, smoke-fill–okay, the last time I saw Kevin Smokler was at the O’Reilly Tools of Change Conference. But the room was crowded. Kevin handed over his new business

Marketing For Introverts

On The Future

By •

Even Bloomsbury has Harry headaches. The huge profits that the novels generate lead the City – in many ways, a stupid organism – to expect the company to make high margins in the Potter-less future. But publishing is publishing: a risky, low-margin business. Harry’s wizardry can alter that law only for the books in which he stars. Is the Potter-less future bright for the industry?

Quote of the Week

Harry Potter and the Pricing Problem

By •

As the planet enters the final lap of the Harry Potter frenzy, doom and gloom scenarios abound. No, not about the ending — apparently, there is an unspoken pledge among news agencies to keep that a secret (this is a limited time offer, naturally) — but about the money being made on the book. After all, if all goes according to plan, Harry Potter and the Deathly Hallows will be the biggest selling book ever. Staggered release windows are so last century. With one notable exception. J.K. Rowling will certainly rejoice. Her agent will both rejoice and panic, what with

The Business of Publishing
Scroll to Top