Author name: Kassia Krozser

Save The Book Review, Save The World

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As we have seen over the past weeks, there has been much hand-wringing and navel-gazing on the topic of saving newspaper book review sections. To read some pundits, we need to save the world via book reviews (or, at the very least, literacy). We have been ranting about this topic for years now, and, frankly, someone’s gotta say it: just as declining circulation numbers and classified ad sales haven’t been a surprise, neither is the decline of book coverage, specifically reviews. Saving book coverage in major newspapers as it is today will not solve the problem. While it’s fun to

Reviewing Reviewing

On Book Tours

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Almost all authors hate book tours. They hate the idea of going to a city on spec, hoping the bookstore can scare enough people into coming by (usually by posting signs in the lobby) and most of all they hate the idea of a slightly indifferent audience walking by, sniffing at a book and walking away. Ouch. And it’s not just authors that hate it. Willy Loman hated it, too. So does John McCain. Book tour update: When the funnel gets flipped

Quote of the Week

It’s Not The Book, It’s The Front

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Books are funny things. You’d think, after centuries of printing and selling them, industry professionals would understand how the business works. They would get that buzz doesn’t necessarily translate to sales — especially when that buzz is inherently incestuous in nature — and that the buying public is completely overwhelmed by choice. Publishers need to remember that trying to recreate the successes of 1963 means building time machines. You would also think that publishers would realize that niches are different than trends. The latter leads to glutting the market when just one or two would do; the former simmers along

Non-Traditional Publishing
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