The Daily Square – Camera Edition
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The Daily Square – All Along The Watchtower Edition
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Looking Inside HarperCollins’ Online Marketing Initiatives
Though we are often (very) harsh on the publishing industry, we secretly understand the trials, tribulations, and, yes, challenges they face. When we rage about the industry’s inability to move into the late 20th century, it is with love that we rant, not anger. Okay, sometimes anger. It’s 2007. There are many topics that we should be discussing in the past tense. Allowing authors to speak their own thoughts in their voices humanizes the person on the other end of the book. So when we had a chance to talk to Carolyn Pittis, Senior Vice-President of Global Marketing Strategy and
The Daily Square – I Don’t Know Anything Edition
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On Jobs That Are Harder Than They Look
Omigod, my respect for editors has gone through the roof. I had some sense that their weeknights and weekends were consumed by reading manuscripts on submission as well as editing upcoming books, but I had no idea how hard it would be just to balance editing one book on a series of deadlines with other work and with one’s home life. I have just the one book and it took up a dozen weekends of work: reading, rereading and then getting on the phone with Neil, going page by page, fine-tuning some dialogue here, making a character’s motivations crystal clear
EMI, Apple, DRM and…Books!
BS Headquarters (also home to Medialoper HQ) has been buzzing with the news that EMI has struck a deal with Apple to sell DRM-free music via the iTunes store. While this is not the unprecedented move some media would have you think — Kirk notes that labels have being doing this via eMusic for many years, it’s an interesting acknowledgment that DRM is not the bee’s knees. EMI made a bold choice, given the pressure from industry peers to stand arm and arm with DRM. At its core, Digital Rights Management (“DRM”) is very simple: sell product to consumers while
On The Inevitablity of Self-Marketing
But the point is that if you are a seminal author like JD Salinger, you can do whatever the hell you like. For many writers (i.e. those without seats in the literary canon) the phone is not ringing off the hook with requests to do interviews, articles and guest spots on Question Time. And for first-time authors who are simply hoping to make a career out of writing, promoting their work is Why I’ve Got To Plug My Book