In Which A Publisher Speaks Openly

By •

We do so love interviews with editors, but so often they are politically correct. You know how it goes: good story, strong writing, make me happy. Always helpful, but not always realistic. Publishing is, after all, as much a business as an art. Maybe that’s why we found MediaBistro’s interview with Richard Nash of Soft Skull Press so refreshing. It felt like a real person was answering the questions, not a corporate entity. For the one or two of you who are unfamiliar with Soft Skull, they are a New York-based small press. They focus on publishing books that other

Publishers and Editors

More Web Advice For Writers

By •

Let us start the day by returning to a topic near and dear to everyone’s heart: your website. For reasons that shall remain private, we have been doing a worldwide tour of author websites for the past several weeks, and can say that there’s something rotten in the state of websites. First, the tough love. To those authors who insist upon adding a musical interlude to the web experience, stop. Read carefully: your taste in music sucks. There is absolutely no song that you can include as part of your web experience that will sound good to anyone, including you.

Back To Basics, Marketing For Introverts

Analyzing Penguin’s Marketing Strategy Because We Can

By •

We are admittedly a bit a slow side this morning — the coffee maker is taking its sweet time, the slacker! — so perhaps we’re completely missing the punch line here. But we doubt it. See, Penguin is seeing a return to the magic of serialized novels as a way to build online buzz. Naturally, our first thought was, “Cool!” That thought is long gone, replaced by a much more comfortable and familiar “Huh?” There are so many things to ponder here. First, of course, is the price. Glass Books of the Dream Eaters by Gordon Dahlquist (or, rather, G.W.

Books/Mags/Blogs, Marketing For Introverts
Scroll to Top