There’s Blockbuster, And Then There’s Blockbuster
Far be it for us to suggest that movie stars don’t matter (no, we’ll let Stephen King do it for us), but if one thing is clear, it’s that big names don’t necessarily pull in big audiences (this is why there is speculation that Vin Diesel should have avoided pulling a Schwarzenegger). Motion picture studios love, love, love to spend lots of money on really lousy films. This is not something to understand or analyze; it is sufficient to accept this as gospel. It is the story that matters, boffo opening weekends aside (it takes a lot to miss the […]
