Not That We’re Suggesting The Metrics Are Wrong
Far be it for us to read something and wonder if perhaps someone is looking through the wrong end of the binoculars, but, well, that does seem to be the case for Mr. Atwood: “A big part of the motivation for newspapers to charge for their online content is not the revenue it will generate, but the revenue it will save, by slowing the erosion of their print subscriptions,” Mr. Atwood said. “We’re in the midst of a long and painful transition.” Let us get this straight. Print subscriptions are dropping. Online readership is growing. Online ad sales are up. […]
