Social Media Thunder: The Gary Vaynerchuk Interview

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So, okay, it’s street date for your book and you’re 35,000 miles above ground and out of touch with your audience. What to do? Send a quick “hey, it’s available on Amazon” post to Twitter and turn off your cell phone for the duration of the flight. That’s what Gary Vaynerchuk did. There’s a reason that the entire BS team loves Gary V. He lives what we preach: books, social media, and wine. Gary, who has just published his first (and highly recommended!) book 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, married his passion for

Podcasts, Square Pegs

Pretty Girls Can’t Write Serious Non-Fiction

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BS is moving into its shiny new headquarters today (as long as the Internet gods shine upon us!), so all thoughts are focused on frantic last-minute packing. Only the cat has completed her move-related tasks, though, in all honesty, she didn’t bring as many clothes. Frantic minds need distractions, and we have a fun one today. It comes as news that a “genteel world of historical biography” exists, much less that it’s being destroyed by “glamorous young female writers trying to make a quick killing in the bestseller lists”. Who knew?

Square Pegs

On Visions of the Future

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The barriers to entry in the book business get lower each year. There are thousands of independent publishers and even more self-publishers. These players will soon have the same access to readers as major publishers do, once digital distribution and print-on-demand technology enter the mainstream. When that happens, publishers will lose their greatest competitive advantage: the ability to distribute books widely and effectively. Those who publish generic books for expedient purposes will face new competitors. Like the music companies, some of those publishers may shrink or die. Many categories of books will be subsumed by digital media. Reference publishing has

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