Life On Venus: Authors Do Market

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Dan Green is one of my favorite bloggers — smart and provocative — even though we see the world from very different perspectives. I would rather read a 1000 of his words over 10 of most bloggers, even when he takes exception to one my recent comments, one where I was baffled about authors who shun marketing: Why should this be baffling? If writers wanted to be marketers, presumably they would have become. . .marketers. Instead they chose to be writers, presuming that marketing was the job of publishers. If one wants to be a “writer” and just write, that

Marketing For Introverts, Perennials

Story vs. Book: The Future of Publishing

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It has been suggested that I am in love with new concepts, new media. It’s true. I am absolutely in love with “new” media models (as opposed to new media models, though I am very fond of those as well). As an old media person who has witnessed successes and failures and inefficiencies, I am excited to see people shaking up existing business models because, like our outdated laws, the current models don’t reflect the reality on the ground. To entice the talent needed to keep publishing viable in the future, the economic model must change. I figure it’s going

The Future of Publishing

On Publishing Manifestos…The Good Kind

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The locked-in perception of the book as a unit or a product has also led to digital ‘strategies’ which largely consist of the digitisation of existing print texts in order to create eBooks. This in turn has led to an obsessive focus on the reading device and a perception that the emergence of a ‘killer device’ will be a key driver in unlocking a digital future for books in the way that the iPod was, say, for music. This is a flawed perspective in a number of ways, not least because it fails to recognise the enormous amount of online

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