Book Tours: Finally, Someone Makes It Easy For Everyone

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Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like. A multi-pronged approach increases the breadth and depth of information for readers. When I last saw Kevin Smokler, it was a crowded, smoke-fill–okay, the last time I saw Kevin Smokler was at the O’Reilly Tools of Change Conference. But the room was crowded. Kevin handed over his new business […]

Marketing For Introverts

On The Future

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Even Bloomsbury has Harry headaches. The huge profits that the novels generate lead the City – in many ways, a stupid organism – to expect the company to make high margins in the Potter-less future. But publishing is publishing: a risky, low-margin business. Harry’s wizardry can alter that law only for the books in which he stars. Is the Potter-less future bright for the industry?

Quote of the Week

Harry Potter and the Pricing Problem

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As the planet enters the final lap of the Harry Potter frenzy, doom and gloom scenarios abound. No, not about the ending — apparently, there is an unspoken pledge among news agencies to keep that a secret (this is a limited time offer, naturally) — but about the money being made on the book. After all, if all goes according to plan, Harry Potter and the Deathly Hallows will be the biggest selling book ever. Staggered release windows are so last century. With one notable exception. J.K. Rowling will certainly rejoice. Her agent will both rejoice and panic, what with

The Business of Publishing

RWA Gets It (Almost) Right

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Since the moment that epublishing was a pipe dream for authors, writer organizations have had an uncomfortable relationship with the medium. No organization, however, has been so publicly awkward in the epub dance than the Romance Writers of America. For nearly a decade now, the RWA has been engaged in a weird battle between the traditionally published and the electronically published. In creating a tortured criteria of “Subsidy” or “Vanity”, RWA misses the mark. And for a nearly a decade now, these battles have seemed to be more about protecting an old-school model of publishing rather than embracing changes in

Square Pegs

Living in a Writer’s Dream World

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On most Wednesday nights, Diana Allandale reads to a small audience of dedicated fans at Passionate Books. The shop is one of four that Diana owns and operates. When she’s not reading at one of her stores, Diana travels to faraway places where she always finds a receptive new audience. Diana’s life may sound like every author’s wildest fantasy. What strange world is this where writers own bookstores, travel far and wide, and never read to a room full of empty chairs? It’s called Second Life, and it’s proving to be a valuable marketing tool for the authors who venture

Marketing For Introverts
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