Non-Traditional Publishing

Considering Accessibility

Do you know that blind people use computers? This is not an idle question. Do you realize this? In addition to blind people, there are deaf people, people with cognitive problems, individuals with mobility problems, and, yes, people who are too vain to admit they need help reading tiny print. Normally, we would raise this issue in conjunction with a rant about making your website accessible. Yes, accessibility continues to be a very important issue to us — and, frankly, just about the smartest thing you can do if you want to be found on the Internet. Remember, the biggest […]

Non-Traditional Publishing

How The iPhone Can Save The Book Business

Here’s how things work: yesterday, Paramount Pictures announced they’re going to make downloads of feature films available via iTunes. In other news, Apple changed its name and announced the long-anticipated iPhone. Lightbulb, on. Bad timing, Paramount. Great news, book industry. Omigosh, you’re saying, cellphone? Books? Hello? Apples, oranges, dropped calls, excessive fees, itty bitty screens. Okay, the following is mostly fantasy. But fantasy based on solid science. As we know it*. In addition to an exclusive deal with Cingular (‘nother story, ‘nother day), the iPhone does stuff like surf the web, play media files, and make phone calls (a key

Non-Traditional Publishing, Perennials

Did You Hear The Book About…?

Say what you will about the New York Times, but covering the obvious is something the publication never fears. Okay, possibly a bit on the harsh side, but today’s story about audiobooks and technology shift had us giggling. A little. The gist of the story is that as more people get iPods, they turn to digital downloads of books rather than countless CDs. This has naturally been a boon for services like Audible (still the home of a really lousy user experience). It has also been a great deal for books — people are able to enjoy fine reading in

Non-Traditional Publishing

There Is More Than One Way To Publish Your Work

Let’s play a Monday morning game. Read the following sentence and remove the word “travel”. Then read the sentence again: Internet technologies have created new forms of publishing that are making it possible for any wannabe travel writer to see their work in print. Fun, huh? We lie awake all night long thinking of amusements for you. It’s not just travel writers who are finding new opportunities thanks to digital technology — other writers are finding creative ways to sell and publicize their works as well. While there are advantages and disadvantages to publishing your work online (or, horrors!, giving

Non-Traditional Publishing

Three Easy Steps To Earning Money From Your Blog

Last week, we link to an article with the grand plan of returning to the topic later that day. Days have a way of getting away from us. As do weeks. But we have been dwelling mentally on the subject, and woke up this morning ready to write about the all-important topic of making money from blogs. Lynne Scanlon notes that making money the traditional way (selling a book to a publishers, receiving an advance, earning out an advance, waiting months and sometimes years for royalties to be paid) doesn’t really work for her. Let’s all face facts: if you’re

Back To Basics, Marketing For Introverts, Non-Traditional Publishing

Suspension Of Belief

The current trend in the blogging community is analysis and discussion of lonelygirl15, and we are ever-indulgent of trends. Hmm, no, that is not true. The fact of the matter is that lonelygirl15 is an example of our current thought process. Hey, you said, “BS, we really want to know what goes on in your evil little mind.” We think you should be grateful that we’ve decided against sharing all the thoughts about laundry and whether or not to tell the husband that the vine has officially devoured the garage. So, lonelygirl15 is a bona-fide YouTube phenomenon. She is, ostensibly,

Marketing For Introverts, Non-Traditional Publishing

Following Up On Unbridled’s Innovative Project

We are very enthusiastic about the current online serialization project going on at Unbridled Books. This is a really cool, innovative project — and that more independent publishers could benefit from this model. Briefly, Unbridled is serializing Golem Song by Marc Estrin. Subscribers will be able to access new chapters of the book every week, with the final chapter being made available at the same time the print version of the novel is published. Additionally, subscribers will be able to access Estrin’s podcast reading of his novel. Subscriptions are $8; subscriptions with a signed copy of the book are $15.95

Non-Traditional Publishing, Publishers and Editors

Stopping The Blook In Its Tracks

Before we get started on our topic, we must clear the air. In no way, shape, or form do we support the use of the word “blook”. We demand that this word be stricken from the nation’s vocabulary immediately — think of the children! Do not let this word perpetuate. And with that, we plunge directly into the going-on-years-now phenomenon that is bloggers writing books. Or is it blogs that become books? Nevermind — the source of the material is far less important than the fact that the Wall Street Journal got sucked into the might Lulu.com promotion machine (extra

Non-Traditional Publishing

Google Book Search: Industry-Friendly, Consumer Not-So-Friendly

It is so hard to keep up with Google Book Search news these days. Honestly, we’re sitting in a room with the dude from Google — does he mention the new revenue sharing model? That would be a big, fat “No!” Of course, as you’ll recall from our previous posts, it was a busy conversation. So Google is adding a paid component to their searches, allowing publishers to set the price and sharing the revenue between the two entities (assuming a book has only one publisher, and in this modern world, one can never make such bold assertions). Being lazy,

Non-Traditional Publishing

Backlist and Print-on-Demand: A Match Made in Heaven

Though we can’t be certain*, we think the British press is on schedule: one article touting the future of self-publishing per quarter. It’s almost enough to make us wonder if there’s some sort of publishing revolution happening across the Atlantic. If only we had a correspondent who spoke English. Though the article intermingles self-publishing and print-on-demand, we simply do not have the time to explain differences. Place to go and all that. Likewise, we cannot focus on a cost/benefit analysis of self-publishing. What we’re enthusiastic about is potential. We do enjoy potential, especially on rainy days. Print-on-demand technology is rapidly

Non-Traditional Publishing, The Future of Publishing
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