The Business of Publishing

Traditional Publisher, Self-Publisher Form Venture: Not All Authors Benefit

It is not a surprise that traditional entertainment companies are turning to the Internet to find new talent. In fact, the surprise would be if they weren’t. Not only is the web a great place to showcase talent, but it also gives editors, agents, producers, whomever the opportunity to observe fan reaction. Self-publisher works for a certain type of author. Over at Literary Kicks, there’s a lengthy discussion about the dysfunctional nature of (literary) fiction pricing. I use the parentheses because while the site’s focus is literary fiction, the problem is widespread. I’m sending you there to read that discussion; […]

Non-Traditional Publishing

Stop Your Sobbing

At first I was amused. Now I read articles decrying the cutting of newspapers book reviews with barely-contained impatience. I am tired of the hand-wringing, the bemoaning of “loss of culture”, the sense of entitlement many of these articles present. Rather than leading the way to the solution, the writers behind these pieces show, sometimes too clearly, why they were the problem. People don’t subscribe to newspapers for book reviews. It doesn’t take a genius to understand that the economics of the news business have changed dramatically over the past decade. Heck, they’ve changed dramatically over the past century. Hmm,

Reviewing Reviewing

Print-on-Demand, Self-Publishing, and the World of Economics: A Podcast

One of the great features of the Booksquare/Medialoper complex is the awesome production studio. It’s not unusual for the team (cats, humans, squirrels, random strangers) to go straight from the conference facilities to the microphone to talk about the big ideas of our era. Luckily for you, cooler heads often prevail the next morning. Except this time. Kirk Biglione interviewed author Timothy Sykes about his experiences with self-publishing and print-on-demand for Medialoper. Then Kirk thought, “You know, that chick who writes for Booksquare has a lot of opinions on this topic.” A glass(ish) of wine later…voila! Or maybe…two for price

Non-Traditional Publishing

Kindle: They Didn’t Start The Fire

Yeah, well, you try to resist a bad pun first thing in the morning. So Amazon, as threatened, has released its e-reader, the Kindle (the naming of products remains one of those mysteries that will never be solved). It uses e-ink, has wireless connectivity, generous battery life, and kills germs. Why am I not excited? Let us count the ways.

The Future of Publishing

Apple Saves The Publishing Industry

So, yeah, you’re thinking that the Apple announcements yesterday were interesting. You’re thinking, wow, I didn’t want to spend a month’s worth of book money on a phone, but, hey, they lowered the price. Or maybe you’re thinking you didn’t need a new phone. But everyone can use an iPod. Especially since iPods are now more versatile than ever. Put on your magic thinking cap and make the best of this technology. I mean, to be more versatile, they’d have to work in the shower. I admit it. I wanted an iPhone for my birthday. Didn’t get one. Okay, fine.

Marketing For Introverts, Non-Traditional Publishing, The Future of Publishing

Simple Consumer Psychology

The beauty of the various entertainment industries is that there are many parallels to be drawn. Despite their apparent differences — sound, pictures, and words — are built on common distribution methodologies, they use the same accounting principles as their base (tweaking as necessary), and they make the same mistakes. As noted about a gazillion times, the music industry completely lost control of the online music market. Given the size and portability of music, it made sense that songs would be the first major non-hyperlinked phenomenon of the Internet age. When faced with the chance to take the lead, to

The Future of Publishing

Reaching Readers: The Door-to-Door Theory

I have been thinking a lot about about advertising lately. I have decided, much against my natural skeptical instinct, to accept the theory that it works. This despite the obviously flawed quality and rather obscure messages. Yesterday at the gym, I saw four commercials in a row…and not a single, clear, understandable explanation about the purpose of the products being advertised. Generic ads make readers feel like numbers. Though, after a day’s consideration, I have determined that the Council of Meadows has banded together with the Association of Shorelines to extol the virtues of both. I have long believed that

The Future of Publishing

Why Did The Reader Cross The Aisle?

For the past week, the notion of genre and images has consumed me. Okay, also wondering what’s for lunch, but the genre question has been more than a little all-encompassing. In addition to the fantastic article written by Pam Jenoff for BS last week, back channel discussion about Nicola Griffith’s Always has been happening (Gwenda Bond, the one and only, has posted the first installment of said discussion here). The craziness might lead to another problem: readers who make their own books The question roiling in the scary place that is my mind is whether or not strict genre categorization

The Future of Publishing

The World Is Not Flat

The thing that has amazed me the most these past months is the onslaught of publicity given to Andrew Keen. Keen, for those who haven’t had the pleasure, has written a book. Following the traditional author trajectory, he has embarked upon a round of appearances and media carnivals. Given that the circus has been in town for more than a month, it’s safe for you to assume that Keen’s continuing success is due more to schtick than quality prose. Are “professionals” truly the epitome of excellence for writers, musicians, actors? I do not begrudge Mr. Keen’s right to make provocative

The Future of Publishing

Book Tours: Finally, Someone Makes It Easy For Everyone

Sometimes something comes along and you think, “Why hasn’t this been done already?” Or maybe you think, “I’m so glad that someone is finally doing this right” Or a combination of the two. And it’s always a joy when the good idea builds upon other good ideas by people you like. A multi-pronged approach increases the breadth and depth of information for readers. When I last saw Kevin Smokler, it was a crowded, smoke-fill–okay, the last time I saw Kevin Smokler was at the O’Reilly Tools of Change Conference. But the room was crowded. Kevin handed over his new business

Marketing For Introverts
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