The Trouble With Eyeliner
Here is what we worry about: name-dropping in novels is so prevalent that readers, those poor, innocent readers, might not be able to discern between legitimate product placement and legitimate characterization. That is unfair to marketers who might pay big bucks for a fleeting mention in a 100,000 word novel. We feel sorry for them, we really do. After all, how carefully must a reader read to make this type of intellectual leap?
