Amazon, Macmillan, Agency Models, and Quality (Oh My)
Be careful what you ask for, because you just might get it. Consumer expectations will rise if prices do Over the weekend, we rode a rollercoaster as Macmillan laid out its demands for ebook pricing to Amazon, and Amazon responded by pulling (nearly) all Macmillan titles from its store. Late Sunday, Amazon announced they would “capitulate” to Macmillan’s demands on pricing. It almost goes without saying that this will be the go-forward model for all major publishers, and maybe their independent brethren as well. Publishers have gotten what they want.
