New Think? Not So Much
Nutshell analysis of the “New Think for Old Publishers” panel at South by Southwest 2009: there was a not a single new think in the room. Let me be clear. Absolutely clear. Not one word spoken in that session, either from the panelists or from the audience, was new or innovative. (This is ironic given the fact that Penguin UK/Six to Start won two awards for the brilliant We Tell Stories project later that night. Congratulations to everyone involved, with a special shout-out to Jeremy Ettinghausen!) Let’s back up. The panel — fronting a room of about 300 people — […]
