The Business of Publishing

Story vs. Book: The Future of Publishing

It has been suggested that I am in love with new concepts, new media. It’s true. I am absolutely in love with “new” media models (as opposed to new media models, though I am very fond of those as well). As an old media person who has witnessed successes and failures and inefficiencies, I am excited to see people shaking up existing business models because, like our outdated laws, the current models don’t reflect the reality on the ground. To entice the talent needed to keep publishing viable in the future, the economic model must change. I figure it’s going […]

The Future of Publishing

Not A Formula For Success

Once there was an author who wrote a book. He (though he could have been she) sent the book to his editor who cried at the beauty of the words and published the book and the people bought this book and declared it a thing of wonder and the book was deemed an American Classic (because it was so good) and the author kept on writing books and publishing books and never bothered with anything so mundane as publicity because the author was a writer and writers write and marketing somehow happens magically and people just buy the author’s books.

Marketing For Introverts, Perennials

HarperCollins Decides Thursday Is A Good Day For Radical Announcements

There are sacred cows in publishing. Lots and lots of sacred cows. You have the “smell of books” people. You have “the publishing business model ain’t broke” people. And you have the “advances are divine rights” people. Suggest that advances are not written-in-stone obligations on the part of publishers and you’re considered naive. Ill-informed. Nutso. HarperCollins has proposed a radical shift in the business. Yeah, well, I was accused of all that and more when I suggested that publishers, if they could, stop paying advances to authors. The genesis of my speculation came on the heels ofGuy Hands, the new

The Future of Publishing

BS, Lazy

It is rare that I hear something on the radio that makes me go “Yeah, tell it like it is, sister” (okay, brother), but there was a great story on the Marketplace Morning Report last Friday about social networks and mailing lists and who owns your list. If I were a better person (I’m not), I’d write a nice publishing specific post about this. Instead, I’m just going to be lazy and link to the larger rant I wrote at Medialoper. Basically, if you don’t own your fans, you don’t own Jack.

Marketing For Introverts

Amazon Changes POD Tactics, Removes Velvet Gloves

It is not surprising that Amazon has told publishers that it’s their POD (print-on-demand) service or no sales through Amazon. It is surprising that, well, anyone is surprised. Did y’all think Amazon was buying Booksurge for the fun of it? What other outcome did you expect? Readers don’t care if a book ships from a massive warehouse or is, quite literally, hot off the press. I am not joking. While the publishing industry worries about Google (and I am still convinced that working with search engines to optimize access to your content is in the best interest of everyone) and

Non-Traditional Publishing

The B&N Challenge to Publishers

It is no secret that I hate publisher websites. The vast majority of them can be best described as “suffers from multiple personality disorder”. And I’m not just talking about the fact that publishers can’t figure out who the target audience of their site is. Visiting a publisher site means being subjected to bad design, bad search, and — yes — bad content. Not a single one of these is forgivable. Are you just serving up the same old book blurb they can get anywhere else with less hassle? I imagine that most of the industry is working frantically to

The Future of Publishing

The Market That Is Yours To Lose

I have a serious question for you. What if thousands of kids were reading and writing and nobody bothered to notice? I swear it’s happening. We are raising a nation of readers, writers, artists, and even activists. Better, we are raising a nation of communicators. Now we have nurture and protect this new wonder. I’m serious. All of you are, in some way or another, connected with the world of publishing. If you want to reach readers, you need to offer content that reaches these readers where they are — online. If you’re seeking writers and artists, what comes over

The Future of Publishing

The Book Is Not The Territory

It’s like we invented the written word, and we decided to only write books. Anyone cringing? Feeling a twinge of guilt? Sort of thinking “that’s me, that’s what I’m doing”? Then, “But, hey, books are the be-all and end-all of storytelling, I’m cool.” No worries, mates! That quote wasn’t directed at you. Jane McGonigal was talking to gamers. Talking about the idea that they have, uh, confined their medium to the screen (or box, take your pick). During her fantastic (who knew there was a “Soldier Boy” dance) SXSW Keynote, McGonigal stressed the importance of bringing alternate reality as practiced

Non-Traditional Publishing

The Art of Conversation

I’m still trying to create some coherence from this year’s SXSW Interactive Festival. Lots of ideas coming in, very few coming out. I think there’s a high level meeting happening in my brain. Presumably, the neurons will let me know when it’s time for me to get involved. In the meantime, one quick thought about social networking. There is a sense that much of what’s happening online when it comes to social networking is being made up as it goes along. Fair enough. Everyone grasps the importance of reaching out and making connections; it’s the who, what, why, when, where,

Marketing For Introverts, Perennials

The Myth of Sisyphus

While I wait patiently for the kind folks at Hatchette to send me a Sony eReader (surely I am the next logical step in their process), I am thinking about the myth of Sisyphus. You recall it, of course: Sisyphus mails tons of ARCs and press releases to a closely guarded mailing list, only to repeat the same process over and over and over again for eternity…cursing the fact that there is no measurable, provable rate of return. It’s easy to slap a mailing list on a book and hope for the best. Since time began, this has been the

Marketing For Introverts
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