Business Rule One: The Publisher Pays You
If, perchance, you’re looking for clues about the legitimacy of your publisher, may we offer up the following: For one thing, some e-mails from Ivery were riddled with misspellings and bad grammar. For another, when Geniesse asked [Martha] Ivery to fix some typos in his manuscript, she told him it wasn’t worth bothering about, since it wouldn’t help sales. Yes, it’s true. Typos don’t matter. Readers hardly notice them, and they rarely form judgments based on the fact that a book is virtually unreadable. After all, people purchase books to put on coffee tables. What’s contained between the covers is […]
