Author name: Booksquare

Dissecting the publishing industry with love and skepticism.

Either The Numbers Are Lying, Or Someone Out There Is Reading

At some point, someone will need to reconcile the fact that kids today don’t read with the fact that Harry Potter orders are skyrocketing. But we’ll leave that task to those who understand bell curves and whatnot. We want to focus on the positive for the moment. At this rate, pre-orders should top the 1.3 million pre-orders received for the previous Harry Potter book in 2003. After that, there’s not much in the way of news. Oh, the huge discount issue is going to raise its ugly head again. And it will be interesting to see if people are throwing […]

Books/Mags/Blogs

Continuing Our Train of Thought

Laws always have a hard time keeping up with rapid changes in society and technology. In many ways, this is a good thing. Laws should be deliberate, not reactionary. Sometimes, however, a slow pace can be destructive. Which is why, like music clearances, you’re going to be hearing more about patent infringements. Which, by the way, are not the same as copyright infringements. Patents are ideas. The problem is that some ideas are not unique. Just as a thousand monkeys might eventually produce the works of Shakespeare (though, we hope, with more modern spelling), two minds might light upon the

Square Pegs

Taking The Fair Out of Use

It is a generally accepted principle that art builds upon art. Books, movies, songs, even paintings take cues from what has come before. Stories and themes are reexamined. Pieces of other works are incorporated into new works. But then art became big business. It was no longer controlled by the artist — once art became a corporate asset, the rules changed. If you’ve been paying attention to the rumblings, one thing you’ve noticed is that it won’t be technology that keeps the vast majority of works out of the public purview, it will be clearances. Especially when it comes to

Square Pegs

An Embarrassment of Riches

Even as we get excited about innovative marketing campaigns, we find ourself wondering what stops reporters from asking the tough questions. Like, oh, “When did living off the grid start meaning becoming invisible to real-life surveillance networks? Have you never heard of spy satellites?” Yes, indeedy, folks. We have ourselves a situation where the publisher is convinced they have the next Da Vinci Code (hey, they have the editor — it’s not such a leap of logic), but the author isn’t willing to get caught up in the publicity machine. So much so that Jason Kaufman felt obliged to defend

Books/Mags/Blogs

They’re The Friendliest Folks You Know

We know many fine products of MFA programs. They are good writers with kind souls. Yesterday, we talked about the benefits of writing workshops. Like anything that’s good — potato chips, lo mein — a little workshopping is excellent. Full-time immersion can be destructive. Elizabeth Clementson talks about her experiences in a MFA program. While we can all chuckle knowingly as she describes naive young ‘uns who see this final step in their education as the precursor to fame and fortune (not necessarily in that order, what with the way advances work), we can also see that repaying student loans

Square Pegs

What You Think Is On The Page. . .Isn’t

We have survived Tod Goldberg’s class! Our brain is stuffed with useless pop culture trivia and ear worms looping really bad songs from the seventies. Really bad songs. “Sylvia’s Mother” bad. We’re quite sure that within a week, the entire class would have been tortured with snippets of “Seasons in the Sun.” Now, it wasn’t all fun and games. Between sets, Tod engaged in what we believe is known as teaching. Because he is the sort who could always use a little ego boost, we will oblige: we learned new and exciting things over the course of several months and

Tools and Craft

In Which We Overthink A Few Words

Here it is, our problem in a nutshell: With him were two journalists (myself and the jovial novelist Sam Lipsyte, who was profiling him for GQ), as well as Sylvie Christophe from the French Consulate, dashingly attired in a formfitting white jacket and knee-length white pants. Well, we didn’t say it was a little nut, did we? We read the LA Weekly’s profile of Michel Houellebecq without glancing at the byline of the piece. It wasn’t important. Yet it took only minutes for us to know without question that the author (of the article; our French is sufficient to discern

Tools and Craft

More Helpful Marketing Tips

If you want people to read, you need to deliver the material in ways that are convenient for the reader. As a general rule, many of us rarely have the luxury of time to sit down and read for hours at a time. This is actually very sad. What is the point of increasing efficiency if it just makes us busier? Time alone isn’t the only barrier to reading, and as researchers, well, research new ways to provide reading material to a wider audience, we hope they keep one thing in mind. This is important: change the name of ScentHighlights.

Square Pegs

Fight For Your Right To Access

We have so much to get to today, and so little time. First up is something near and dear to our heart: easy access to the Internet. Across the nation, communities are looking at ways to provide low-cost, high-speed Internet access to citizens. Some have already achieved this goal. But there’s a bill pending in the House of Representatives that would do away with this service, in favor of commercial interests. We believe this is wrong. For many reasons — including the fact that it’s easier to participate in the activities of your local government — access to the Internet

Square Pegs
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