Author name: Kassia Krozser

The Reading Problem

Sometimes I think that everyone’s worried about the future of books, but nobody’s doing anything about it*. More precisely, I think the people who hand-wring the most are the same people who forget why people read in the first place. These are the folks who place books on ivory pedestals and disdain anyone who reads the “wrong” thing. It’s time we make books seem like chocolate rather than broccoli. Reading, by some, is treated like a solemn communion, a sacred ritual, something done — done right, anyway — by the few who cherish delicate jewels of books. They read with […]

Square Pegs

On Belief Systems

This reminds me of a comment I heard from a music industry executive at a conference a couple of years ago. “One day there was the iPod and iTunes. The next day 20% of our business was digital. The day after that more than 50% of our revenues came from digital music. Yeah, we believe in digital music now.” Looks Like A Million To Me: How I Realized that Amazon’s Kindle and Sony’s E-Reader Were Exceeding Sales Estimates – Evan Schnittman of OUP digs into some numbers

Quote of the Week

(Online) Myths Overheard at BEA 2008

It is inevitable, in a conference setting, that one will disagree with the information being presented. Sometimes it’s a different point of view, sometimes it’s that the presenter is working off old, inaccurate information. Sometimes, even, it’s a simple case of someone trying to make a point, and getting the message across in a sloppy, messy sort of way. Conference presentations don’t always reflect basic critical analysis. As part of the extravaganza that was Book Expo America 2008, I overheard a few great myths — some of which had been uttered in my presence at least once before. I think

Square Pegs

BEA 2008 – Basic Web 2.0 Takeaways

The BS team spent the first full day of 2008’s Book Expo America watching booksellers, publishers, agents, authors, and everyone else get religion. In 2006, Don Tapscott, author of Wikinomics, spoke to what should have been this crowd about the future and how the publishing business needed to move forward quickly…sadly, Tapscott spoke a large contingent of well-wired bloggers and a few other bodies. That room should have been packed to the gills. At this year’s Book Expo, held in unbelievably gorgeous Los Angeles — city of beautiful weather and clear skies (yes, the skies are clear) — the educational

Marketing For Introverts, Perennials
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