Author name: Kassia Krozser

The eBook Problem and The eBook Solution

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I am increasingly convinced that ebooks are not going to be the next big thing. While every pundit waits eagerly for signs of an ebook “surge”, ebooks will increase market share in a slow and steady way. By the time it’s noticed, ebooks will simply be part of the mainstream reading mix. It’s closer to reality than you think. I worry about that lack of consumer input in the epub standards debate. I remain ever-convinced that the publishing industry doesn’t really know what’s going on out there in consumer-world; if they did, then they’d see how ebooks are being purchased […]

Non-Traditional Publishing

Microsoft Ends Live Book Search

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Wow, usually it’s the government dumping news on Friday; you don’t expect it from Microsoft, but here you have it: they’re discontinuing their Live Book Search project. Effective, well, now. They say: Today we informed our partners that we are ending the Live Search Books and Live Search Academic projects and that both sites will be taken down next week. Books and scholarly publications will continue to be integrated into our Search results, but not through separate indexes. This also means that we are winding down our digitization initiatives, including our library scanning and our in-copyright book programs. We recognize

The Future of Publishing

Life On Venus: Authors Do Market

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Dan Green is one of my favorite bloggers — smart and provocative — even though we see the world from very different perspectives. I would rather read a 1000 of his words over 10 of most bloggers, even when he takes exception to one my recent comments, one where I was baffled about authors who shun marketing: Why should this be baffling? If writers wanted to be marketers, presumably they would have become. . .marketers. Instead they chose to be writers, presuming that marketing was the job of publishers. If one wants to be a “writer” and just write, that

Marketing For Introverts, Perennials

Story vs. Book: The Future of Publishing

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It has been suggested that I am in love with new concepts, new media. It’s true. I am absolutely in love with “new” media models (as opposed to new media models, though I am very fond of those as well). As an old media person who has witnessed successes and failures and inefficiencies, I am excited to see people shaking up existing business models because, like our outdated laws, the current models don’t reflect the reality on the ground. To entice the talent needed to keep publishing viable in the future, the economic model must change. I figure it’s going

The Future of Publishing
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