The Daily Square – Gemini Edition
Daily links from booksquare: booksquare
On Publishing Manifestos…The Good Kind
The locked-in perception of the book as a unit or a product has also led to digital ‘strategies’ which largely consist of the digitisation of existing print texts in order to create eBooks. This in turn has led to an obsessive focus on the reading device and a perception that the emergence of a ‘killer device’ will be a key driver in unlocking a digital future for books in the way that the iPod was, say, for music. This is a flawed perspective in a number of ways, not least because it fails to recognise the enormous amount of online
The Daily Square – Career Opportunities Edition
Daily links from booksquare: booksquare
Not A Formula For Success
Once there was an author who wrote a book. He (though he could have been she) sent the book to his editor who cried at the beauty of the words and published the book and the people bought this book and declared it a thing of wonder and the book was deemed an American Classic (because it was so good) and the author kept on writing books and publishing books and never bothered with anything so mundane as publicity because the author was a writer and writers write and marketing somehow happens magically and people just buy the author’s books.
The Daily Square – Have You Forgotten? Edition
Daily links from booksquare: booksquare
On Language and Obstacles
As English increasingly becomes the language of business, native speakers feel, quite understandably, that they are at an advantage. But discussion often goes more smoothly when the native speakers leave the room – proceedings are not muddied by idioms and intuitive, unthinking use of slang. Conversation among non-native speakers may be more direct and pragmatic – correct, probably, yet stripped down and functional. The people who see themselves as facilitators are, in reality, obstacles. One language fits all – Henry Hitchings