Author name: Kassia Krozser

The Book Is Not The Territory

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It’s like we invented the written word, and we decided to only write books. Anyone cringing? Feeling a twinge of guilt? Sort of thinking “that’s me, that’s what I’m doing”? Then, “But, hey, books are the be-all and end-all of storytelling, I’m cool.” No worries, mates! That quote wasn’t directed at you. Jane McGonigal was talking to gamers. Talking about the idea that they have, uh, confined their medium to the screen (or box, take your pick). During her fantastic (who knew there was a “Soldier Boy” dance) SXSW Keynote, McGonigal stressed the importance of bringing alternate reality as practiced

Non-Traditional Publishing

The Art of Conversation

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I’m still trying to create some coherence from this year’s SXSW Interactive Festival. Lots of ideas coming in, very few coming out. I think there’s a high level meeting happening in my brain. Presumably, the neurons will let me know when it’s time for me to get involved. In the meantime, one quick thought about social networking. There is a sense that much of what’s happening online when it comes to social networking is being made up as it goes along. Fair enough. Everyone grasps the importance of reaching out and making connections; it’s the who, what, why, when, where,

Marketing For Introverts, Perennials

On Hey, Technology Can Be Our Friend

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Technology, often feared by the bookish world, is a growing friend. As the mass market has risen so has the reality of a technologically connected society. This doesn’t just mean Facebook. Global communities are gathering around common interests online, just as intellectuals gathered in cafes in 1900s Vienna. They are gloriously beyond corporate control and naturally antipathetic to the reductive mass market. We are only at the beginning of this social revolution. I am not an advocate of the life led online, but as broadband reaches all generations, genders and income brackets, so this will develop usefully. It won’t be

Quote of the Week

The Myth of Sisyphus

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While I wait patiently for the kind folks at Hatchette to send me a Sony eReader (surely I am the next logical step in their process), I am thinking about the myth of Sisyphus. You recall it, of course: Sisyphus mails tons of ARCs and press releases to a closely guarded mailing list, only to repeat the same process over and over and over again for eternity…cursing the fact that there is no measurable, provable rate of return. It’s easy to slap a mailing list on a book and hope for the best. Since time began, this has been the

Marketing For Introverts
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