Author name: Kassia Krozser

HarperCollins Author Assistant: Publisher Marketing Done Right

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A few months back, HarperCollins launched its “Author Assistant” project (example here. In a nutshell (meaning, yes, I’m going to get into more detail in a few paragraphs), the service allows HC authors to easily build dynamic web presences with a smattering of Web 2.0 features that allow for community building. Authors must be active participants in marketing themselves and their work. HarperCollins is, justifiably, proud of this service. The in-house initiative provides basic content management to notoriously non-technical authors. If you’ve mastered shopping at Amazon, you can work with Author Assistant. I think this is really great for authors.

Marketing For Introverts, Square Pegs

Two Great Ideas For The Kindle

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Last week’s reception for Amazon’s Kindle was, to put it kindly, rough. I admit it: I was expecting something more exciting. Something more egalitarian. Something I could put on my Amazon Wishlist. Good thing I’m an eternal optimist. I really do think a good e-reader is important to the world, and here are two reasons why. Save trees, money, space. All with one device. One of the so-called perks of being a book reviewer are the books. They just keep on coming. Lots and lots of books. More than I can ever read, even though I really want to curl

Non-Traditional Publishing

Joining The Kindle Fray

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I had a choice yesterday: join the Kindle fray or watch the Kindle fray. Went with the latter, and, not surprisingly, the vast majority of the bloggers out there were as underwhelmed as I was when the device was initially announced. It’s unsavory to pay to upload legally-owned content to a legally-owned device. Kirk Biglione has a great analysis of the good and bad of the Kindle (please skip the first paragraph if you hate ugly truths!), making my job easy. Sort of like batting clean-up in a runaway game. I do want to disagree with Kirk on one point:

The Business of Publishing

iPhones, Teenagers, and The Future of Reading

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There is no question that we are undergoing major change in the world of entertainment. The rate of change is both rapid and glacial. What is absolutely certain is that the next generation will consider our ways quaint and overly complex. They are growing up with a new set of expectations — and it is those expectations that publishing companies should start meeting now. How many publishers are working to make sure ebooks can easily be read on the iPhone? I’ve been talking about this for a while, but was reminded yesterday of the importance of planning for the future.

The Future of Publishing
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