Author name: Kassia Krozser

What Price Entertainment?

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Bubbling under the surface of various discussions about entertainment media is the question nobody in the industry wants asked: what is the value of what we’re selling to our customers? With physical media, it’s easy enough to point to a book and say, “You get all that and more!” The device I choose today might be different tomorrow. With digital media, consumers are scratching their heads. Especially since the fashion is to make the use of digital media less flexible than physical media. It’s a particularly interesting question for the book business — how do you go from a culture […]

Non-Traditional Publishing

Don’t Blame The Kindle For Piracy

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I am cranky. You’ve been warned. So I’m minding my own business, or, rather, minding other people’s business as I cruise the Internet when what has to be one of the dumber notions to cross my screen appears. Given the stuff I read online every day, this is really saying something. Devices don’t make pirates. Unreasonable barriers make pirates. In what has to be a desperate attempt to find a new angle on the now-waning Kindle story, a few writers have speculated that the Kindle can spark book piracy. Yeah. That’s what the world needs to worry about. The Kindle

Non-Traditional Publishing

Commercial Thoughts

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Thanks to the magic of TiVo, I rarely see commercials these days. In fact, I am at the point where a commercial is a wondrous thing: Oh look, I think, someone is trying to sell me something. Serendipity is a great thing. Every now and then I’ll mess up on the fast-forwarding and discover that bands like the Buzzcocks are doing AARP commercials and the Clash are trying to sell me a car (so close, dear Pressure Drop, so close). Last night, as I was fast forwarding through “Buffy” reruns (the commercials, not the programming), what to my wondering eyes

Marketing For Introverts

On Science Fiction and the British

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In the 1970s, Kingsley Amis, Arthur C Clarke and Brian Aldiss were judging a contest for the best science-fiction novel of the year. They were going to give the prize to Grimus, Salman Rushdie’s first novel. At the last minute, however, the publishers withdrew the book from the award. They didn’t want Grimus on the SF shelves. “Had it won,” Aldiss, the wry, 82-year-old godfather of British SF, observes, “he would have been labelled a science-fiction writer, and nobody would have heard of him again.” Why don’t we love science fiction?

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