The Long Lynn Isenberg Interview, Part Two

Yesterday, we explored the dead business, today we explore a business that can scare people to death: marketing. Lynn embraces self-promotion with a zeal that is awe-inspiring (also a zeal that would send a weaker constitution to the naps). She looks at what has worked for her, what hasn’t worked, and how promoting her new book impacts her first novel. You essentially self-financed your the tour for your first book (My Life Uncovered). Is Red Dress Ink supporting this tour? I am my own entertainment marketing and pr firm. Red Dress Ink has been a wonderful back up support system, […]

Wrapped Up In Books

Home Taping Will Kill The Music Industry

Remember the olden days when record labels (that’s what they were called back then — records) put the fear of Elvis in us by saying that home taping would bring about the end of the world as we know it? After a week of of considering the results of Book Industry Study Group’s survey, they’re wondering if used book sales are the home taping of publishing. And yes, by that, we mean there probably isn’t really a monster under the bed. Yet. Used media sales are going to continue to rise because technology makes it easier to find the product

Square Pegs

File Under: Press Release We Couldn’t Resist

It’s time for yet another Booksquare confession: to this day, we resent the birth of our youngest sister. Not because she was the baby. Nor because she was cuter with a better name. Not even because she’s tall, relatively speaking. Our resentment comes from the fact that she was born at the exact moment that Heather was on the hook for Diana’s murder. Like the day of the big scene. The Big Scene. And we (pre-Tivo) missed it. Anyone who has ever watched soaps for more than an hour knows that once the moment has passed, it’s gone forever. Yes,

Square Pegs

In Which We Force An Author To Succumb To A Really Long Interview

There is a special joy that comes with laziness — in today’s example, we do an interview, but the interviewee does all the work. How cool is that? With our usual mix of guile and deal-sweetening, we convinced Lynn Isenberg to spill about her latest novel, The Funeral Planner. In fact, she had so much to say, we’re spreading the interview over two days. First, Lynn discusses the idea behind the book and how writing The Funeral Planner lead to the creation of a real-life business (real-life: that’s where you pay taxes). Tomorrow, we’ll get a peek at Lynn’s marketing

Wrapped Up In Books

And Then There Were Two

While our world is fascinated (or perhaps agog) over the fast and furious* war between HD and Blu-Ray, dredging up long-suppressed memories of the Betamax/VHS skirmishes of the 80s, the world of books has its own little battle brewing. Yes, kids, in this corner, we have Google and its plans to digitize books. In the opposing corner, newly invigorated Yahoo! is looking to get its books digitized first. This will be a bloody battle. Google is known for its size and awesome opt-out punch. Yahoo, after years of meditating on mountains, has developed a right opt-in hook. This will a

Square Pegs

Monday Morning Reading, October Style

We begin Monday with the uncomfortable knowledge that it’s (and we surely do not know how this happened) October. Meaning we are now approximately ten months behind on several projects. The question before us now is whether it better to become an overachiever or set our personal all-time record for procrastination? Over at the Litblog Co-Op discussion about The Angel of Forgetfulness has taken a surprising twist. Author Steve Stern makes the rapid transition from author to blogger (this is a refreshing twist on an old standard). After reading the discussion between Dan Green and Derik Badman, Stern decided to

Books/Mags/Blogs

Prediction: Next Year, Your Mother Will Have a Podcast

While we have made a solemn vow to avoid the podcast train (our voice is not ready for prime time), it seems the rest of the world can’t avoid the next big thing. While publishers were slow to embrace decent websites (slow meaning we are still waiting) and blogs, they have jumped on the podcast like it’s a new double-triple caffeinated beverage. Simon and Schuster add daily podcast to their featured offerings. We never thought we see the day where a major publisher had an RSS feed, but it has happened and now we need another thing we never expect

Publishers and Editors

The Decline of The Used Bookstore, The Rise of The Used Book Sales

Yeah, yeah, yeah, you’ve heard it all before, and, you know, you’re right. Used book sales still comprise a relatively small piece of the total book sales market. What are we so worried about? It’s going to be fine, it’s better to have readers than royalties, and so on. What me worry? Yes, worry. Not a lot. Don’t take up stress eating or anything rash like that. Simply look at the trends and ask yourself where you want to be on the issue five years from now. To get your started on your journey, let us quote our hero, Edward

Square Pegs

A Little Point of Pride

It is rare that we brag*, but as part of our personal Banned Books Week celebration, we perused the list of the 100 Most Frequently Challenged Books, 1990 – 2000. You can imagine how our black heart swelled upon learning that we are aces when it comes to reading banned books. As it turns out, much of our misspent youth was spent devouring books that are bad for us. Perhaps the mother was right — we needed to trying playing instead of reading. Clearly reading A Wrinkle in Time lead to such deviant behavior as voting regularly and stopping for

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Your Nascent Marketing Career

Taking his Emerging Writers job quite seriously keeps our friend Dan Wickett very busy. In addition to reading like a fiend, discovering more new authors than one man should legally have time to do (no, Dan is not languishing in library-like prison, though that does sound lovely about now), and keeping tabs on the literary scene, Dan has convened a brilliant panel dealing with first-time authors and publicity. As MJ Rose notes in her introduction to the panel: It’s literally painful to read about authors going through the publishing process. Not the writing process. Or the agenting process or the

Square Pegs
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