How To Behave In The Blogosphere, The Easy Way

We know that publishers are huddled in meetings, devising strategies for going forth and embracing the blogosphere. There may be task forces or committees or, shudder, ad hoc committees. Now that they have religion, publishers and more than a few authors are trying to figure out how to make the most of the opportunities provided by online communities As publishers and authors join communities, they need to remember the rules of engagement. One important thing to note is that you and your product are already being discussed. You have lost control of the conversation. In many ways, you lost control

Marketing For Introverts

On Dedicating Your Opus

To whom, then? And how do you say it? It’s an almost impossible choice for, aside from the chosen one, every person you hold dear is going to be disappointed. Put it another way: writing a dedication to a novel is a bit like composing an email to your closest friends and family, explaining that you don’t like them as much as you have been pretending, hitting “send all” and cc-ing the rest of the world. Where to start? To whom it may concern

Quote of the Week

Stealing vs. Search – The Difference

Now don’t get us wrong, we think that Richard Charkin is a bright, savvy man. We would have, at one point, even suggested that he understood the difference between search and anonymity. Sigh. Let us try this one more time. Search is not about Google — search is about making sure your customers find you. Publishers are sitting on loads of content, more content than they realize (we do not believe that all publishers have put forth the necessary effort to inventory and catalogue all that they own). Several houses are embarking on what we like to consider brilliant moves

The Future of Publishing

Does Anyone Die?

[BS: Yes, dears, your fondest wishes have come true! Instead of our regularly scheduled ramblings, today, we offer you a cautionary tale from David Silverman, author of Typo, the Last American Typesetter or How I Made and Lost $4 Million.] “Does anyone die?” the literary agent on the stage asks me. “Yes,” I say, hoping that will help. “Two people.” The agent leans forward, “Did you kill them?” “No,” I say, honestly, and the agents nods sagely. “Next!”

Wrapped Up In Books
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