Connecting Books With Readers: A Failure

Let me share a sad, sordid tale with you. Be forewarned: I do not look good in this tale and admit to what some might consider an ethical lapse. If you are not willing to have your illusions shattered, read no further. The sad thing is that the industry has the technology to get this book to me. Many months ago, I engaged to do a joint review of a favorite book with a like-minded friend. Technically, this type of review is known as a “lovefest”. We wanted to share our appreciation of the story with the world. At the

The Future of Publishing

Hansel and Gretel Were Right: Number 99 in Our Series on Search

Day one of the O’Reilly Tools of Change conference has been both eye-opening and, well, comforting. The latter because, as we’re sure you can imagine, we do so like to be right, and we’re feeling very right at the moment. The former because we’re seeing a strong desire to make fundamental changes in how the publishing business works, without that little something extra that leads to actual jumping off of cliffs. Making yourself findable is just the first step… Not that we believe one should jump off a cliff. First off, very messy. Second, you don’t need to splatter yourself

Marketing For Introverts

On Mastery Of Language

What Twain did was to stop policing the boundaries between book language and the kind used by regular folks in day-to-day life. It was a decision that opened the door to the vigorous life and invention of vernacular and oral English. It has given American novels a cocky swagger that survives still: the energy of Philip Roth’s prose, the sweet spin that George Saunders gives to his tales of McWorld, the tragic passions of Toni Morrison. And so on – and on and on. English literary language is a pitifully genteel thing by contrast. It’s not like there aren’t great

Quote of the Week

Publishers Explore the Metaverse

BS: While we are off to attend O’Reilly Media’s Tools of Change conference, we invited a guest writer to fill in. Ronin Kurosawa came highly recommended, though, in retrospect, we should have been more suspicious of his references. Still, we find his reporting to be thorough and excellent reading. One note, however: Ronin seems to be confused about the concept of a per diem. He seems to think it means “per word.” For months now, the media has been buzzing with enthusiastic reports about Second Life, a virtual reality world that looks something like a video game but acts more

The Future of Publishing
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