We are admittedly a bit a slow side this morning — the coffee maker is taking its sweet time, the slacker! — so perhaps we’re completely missing the punch line here. But we doubt it. See, Penguin is seeing a return to the magic of serialized novels as a way to build online buzz. Naturally, […]
Marketing For Introverts
Analyzing Penguin’s Marketing Strategy Because We Can
September 8th, 2006 · 2 Comments
File Under: Books/Mags/Blogs · Marketing For Introverts
Suspension Of Belief
September 4th, 2006 · 2 Comments
The current trend in the blogging community is analysis and discussion of lonelygirl15, and we are ever-indulgent of trends. Hmm, no, that is not true. The fact of the matter is that lonelygirl15 is an example of our current thought process. Hey, you said, “BS, we really want to know what goes on in your […]
File Under: Marketing For Introverts · Non-Traditional Publishing
Ending The Interview With A Bit Of Why
August 25th, 2006 · Comments Off on Ending The Interview With A Bit Of Why
After taking a break to set the world record for most meetings attended in a single hour (we also came close to most meetings in a single day), we return to our interview with the brilliant mind that is Booksquare. In theory, this interview covers the who, what, when, where, why, and how of character […]
File Under: Marketing For Introverts
Booksquare Interview, Part Two: Will She Ever Shut Up?
August 23rd, 2006 · 2 Comments
As the week continues to break the World Crawling Record, we continue our lengthy discussion with one of our favorite people. For those just catching up — and, yes, we are implying that you missed yesterday’s brilliance — we are answering the question that nobody has bothered to ask us. Yet. Sad but true: we […]
File Under: Marketing For Introverts
In Which Booksquare Is Interviewed
August 22nd, 2006 · Comments Off on In Which Booksquare Is Interviewed
So it’s like the slowest week in the history of the world — and we can’t find a thing to inspire us. Thus, we turn, well, to us. Yeah, well, you try to find inspiration on a Tuesday morning in August. Not so easy, is it? We’re heading up to Yosemite for the annual Yosemite […]
File Under: Marketing For Introverts
MySpace Can Be YourSpace
August 8th, 2006 · 6 Comments
Recently, a friend asked, “How do I get friends on MySpace?” Now, while the snarky answer was, “You have to be a friend first”, it wasn’t entirely untrue. Social media sites are often part of an elaborate numbers game — the most popular user of MySpace has over a million friends. Let’s all be honest […]
File Under: Marketing For Introverts
The Trouble With Eyeliner
June 12th, 2006 · 1 Comment
Here is what we worry about: name-dropping in novels is so prevalent that readers, those poor, innocent readers, might not be able to discern between legitimate product placement and legitimate characterization. That is unfair to marketers who might pay big bucks for a fleeting mention in a 100,000 word novel. We feel sorry for them, […]
File Under: Marketing For Introverts
Authors At BEA: Probably Not
May 22nd, 2006 · 6 Comments
In a recent comment, author Mia Zachary asked, quite rightly, why some people think authors shouldn’t attend BookExpo America. After all, from her perspective, she made good contacts with booksellers, got some quality time with her editor, and the price was right. All excellent points. Any time you, the author, can get yourself in front […]
File Under: Marketing For Introverts
When Thinking Out-of-the-Box, Actually Leave The Box
May 22nd, 2006 · 6 Comments
We have a bit of snark to work out of our system this morning, and what better way than to get all cranky on a poor, innocent soul who quite possibly had nothing to do with titling her article “Novel Ways to Publicize Your Fiction Book”. Our issue, of course, is that these are not […]
File Under: Marketing For Introverts
Podcasting For Authors
February 28th, 2006 · Comments Off on Podcasting For Authors
The husband has embraced audiobooks with an unexpected fervor — it turns out that T.C. Boyle short stories are just the right length for his cardio workout. Also just weird enough for his cardio workout, but that might be more than you need to know. He’s also been quite enthusiastic about the notion of podcasting […]
File Under: Marketing For Introverts